June 15, 2010

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I nuked my website on Saturday night, some time after 3 A.M.

It wasn’t on purpose. I forgot that, if you make a change in the store editor, there’s no “go back” button. I wanted to try out a new pre-made template, I tried it, didn’t like it, and then I had to redo the whole thing. The data was safe, but the template was fried and all the photographs were an inch tall.

So the last two days have been spent rebuilding the shop. While I’m at it, I’m redoing all the photographs, deleting sold items (instead of marking them “not for sale”), adding a Base Yarn section, adding a Colorway section, making new headers, making new advertisements, redesigning logos, labels, business cards, mailers, and all sorts of things. Now that I’m a year into business — and no longer have to just put things together to have them done — I can think more about the direction/vision/theme. Now that business is rolling — and growing! — I can move beyond the bare-bones system I’ve been using.

Of course, I can’t go all fancy. I’m still, and will continue to, doing everything myself. I dye, order, dry, twist, label, print, pack, ship, write, photograph, upload, maintain, manage, pack, unload, knit, sample, arrange, and whatever the heck else needs to be done. But maybe, just maybe, I’ll finally get the garage cleaned and wired for the extra stove and ovens, I’ll make it to enough garage sales and find enough huge stock pots, all my wholesale accounts will pay on time (heh!), and find a good deal on a camera with an awesome sensor so that I don’t have to fight my photographs.

Very modest hopes and dreams, no?